Our founder
Meet Shari Gold
A driven and resourceful strategist, Shari has always been drawn to challenges that don’t come with a playbook. Her ability to identify opportunity within constraint—and turn complexity into forward momentum—has been a defining force throughout her career. With more than three decades of leadership experience, she is known for her strategic clarity, creative instinct, and trusted counsel to brands navigating growth, transformation, and scrutiny.
Before founding GOLD PR, Shari began her career in corporate communications leadership, working on the client side and managing large agencies across complex, global initiatives. That experience continues to inform her approach—grounding creative ambition in a deep understanding of how decisions are made, budgets are evaluated, and results are measured.
She has led campaigns that have created new categories, propelled startups into scale, launched world-changing products, rebranded organizations, and introduced international brands to the U.S. market. Her experience spans business-to-business and direct-to-consumer marketing, across emerging companies and global brand leaders alike, often at moments when the stakes are high and the path forward is not yet clearly defined.
As new platforms reshaped how brands engaged with the public, Shari led GOLD PR into social and digital communications with discipline and foresight—developing integrated programs for highly regulated medical technology brands before formal FDA guidance or industry framework existed. Her approach helped establish responsible, credible standards for how innovation-driven brands could engage publicly while maintaining trust, compliance, and long-term brand equity.
A committed mentor and advocate for women, Shari has played a meaningful role in launching and growing the careers of many women who have gone on to become senior leaders, founders, and entrepreneurs. She intentionally built an environment where women can thrive both professionally and personally—supporting ambition, flexibility, and balance in an industry that often demands trade-offs between them.
Shari is a proud mother of three children, whom she considers her greatest achievement. They are her constant source of perspective, motivation, and joy. When she’s not leading the agency or advising clients, she enjoys travel, time outdoors, and being fully present for the life she has worked hard to build.
Our founder
Meet Shari Gold
I started this agency with a simple belief: the strongest brands start with a clear reason to exist. When that foundation is right, smart strategy and disciplined execution can turn ambition into measurable growth.
Over the past two decades, we’ve had the privilege of helping companies launch products, create categories, and grow into global brands. That experience shapes how we work today. We’ve seen where brands stall, where they break through, and what it takes to move from idea to impact. We stay intentionally boutique so we can remain hands-on and agile. Our clients don’t come to us for noise or hype. They come to us for clarity, momentum, and results—and that’s exactly what we deliver.”
Our leaders
Meet Nadine Niznik
Our leaders
Meet Nadine Niznik
A communications scientist by training and a human-insight decoder by nature, Nadine is equal parts strategist and storyteller, with a radar for what makes people care, click, and convert. She thrives at the intersection of insight and action, turning big ideas into campaigns that don’t just launch—they land. Her experience spans consumer packaged goods, retail, travel, health & wellness, and beyond, because great storytelling doesn’t live in one lane.
With more than 20 years in the field, Nadine has built and activated integrated strategies that move brands forward, from earned media and influencer campaigns to social/digital ecosystems, event activations, and strategic partnerships. She’s as comfortable shaping a high-level communications blueprint as she is rolling up her sleeves to make sure every detail aligns.
She holds a Master’s degree in Mass Communications with a specialization in Public Relations from the University of Florida College of Journalism and Communications, where she sharpened her love of both data and narrative.
Nadine works hard and suns harder. When she’s off the clock, you’ll likely find her mapping out the next beach road trip, testing out a new glamping spot, biking under blue skies, or soaking up every last golden hour, with her husband, sons, and their dog.