The Attention Paradox: Why the Smartest Brands May Stop Asking for So Much of It
For most of modern marketing, attention has been the prize. We have built strategies around capturing more of it, holding it longer and finding more places to get it. More impressions, more views, more engagement, more content, more touchpoints. Social media accelerated that thinking, giving brands an always-on channel and, eventually, an expectation that they […]
The Longevity Economy Is Here. Is Your Brand Ready for It?
There is a demographic shift underway that will reshape nearly every consumer category in America — and most of the companies best positioned to lead it are barely being heard. By 2034, adults over 65 will outnumber children in the United States for the first time in history. Economists call the economic force this creates […]