case studies
Whole Foods
Redefining the grocery shopping experience: Whole Foods Market Southern Pacific region new store grand openings.
Whole Foods Market (WFM) planned to open several high profile stores in Southern California (and Arizona/Hawaii). The goal was to generate pre-opening buzz and excitement in the community and provide new/existing customers a chance to learn more about the new store(s); many first-ever features; and the uniquely curated local community partnerships.
case studies | whole foods market
Results
Laguna Niguel Store
- 6th largest opening day sales (of 34) in the region in 14 yrs.
- 22 pre-opening feature stories
- 24 influencer blog posts, 165 tweets, 2.5m+ impressions
Newport Beach Store
- 9th largest opening in the region
- 24 pre-opening articles, 1.5m+ impressions
- 14K new FB followers, 369 tweets, 43 influencer blog posts - 2.3m+ impressions
Del Mar Store
- 13th largest sales opening in region
- 17 pre-opening/opening day news segments, 1m impressions
- 6500 new FB & 4000 new IG followers; 14 influencer blog posts reaching 500K
Oxnard Store
- 4th largest store opening in the region & record opening day/week sales ever in region
- 31 pre-opening/opening news features
- 60 influencer blog/social posts 3.2M impressions
Palm Desert Store
- 7th largest sales opening in region | 2nd largest opening day sales
- 16 pre-opening/opening news features
- 18 blog posts
Our Approach
- Generate visibility in the local business and residential communities to drive traffic to stores. Encourage new shopper trial experiences.
- Position WFM as the leading natural and organic retailer in Southern Pacific region through ongoing local market visibility campaigns (media/social/events/promotions).
- Utilize fun, educational community themed events and sponsorships to communicate/reinforce features that differentiate WFM from other specialty grocers.
- Maximize opportunities to align with local schools, charities, etc. to strengthen community ties and support WFM global vision.