case studies
Senté
Pivot from physician dispensed skin care brand to DTC lifestyle brand via PR and social media launch during global pandemic
SENTÉ was the first and only skin care line with products containing Heparan Sulfate Analog (HSA) offering safe and effective anti-aging and pigment solutions for sensitive skin of all ethnicities. The initial business challenge was finding a way to position HSA ingredient as a value message consumers could understand and be willing to pay a premium for. Secondly, SENTÉ products were ONLY offered through physicians’ offices which was problematic when COVID hit because doctors offices were closed.
case studies | Senté
Results
Our Approach
Developed a DTC eCommerce plan for SENTE to pivot and begin selling direct via a shopify platform GOLD created and managed.
Educated consumers through compelling visual content on the difference between Hyaluronic Acid (HA) vs. Heparan Sulfate Analog (HSA) and positioned SENTÉ as safe for all skin types, including sensitive skin
Positioned Cyspera as the gentle alternative to Hydroquinone for women of color with skin discoloration
Conducted IG & FB LIVE events to drive consumers to purchase online
Executed a multi channel PR campaign utilizing beauty spokespersons who did virtual deskside media meetings, partnered with diverse influencers/skin conditions, and implemented a social & digital media campaign with new content and engaging hashtags.
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Our Impact
- Drove brand awareness & engagement
- Provided education on product benefits, science/ingredients & clinical claims/results
- Created an online community
- Pulled in new users through hashtag strategy & community management