case studies
MitoQ
Ordinary people doing extraordinary things, U.S. launch of MitoQ
New Zealand-based biotechnology company, MitoQ was looking to launch its unique, first of its kind antioxidant supplement of the same name (MitoQ) into the U.S. market. MitoQ was the only CoQ10 supplement that penetrates the mitochondrial membrane hundreds of times more effectively than regular CoQ10 supplements.
The science behind the product was complicated, and the crowded supplement category was plagued with skepticism about efficacy and validity. MitoQ was an unknown brand with a challenging selling proposition to communicate.
case studies | mitoq
Results
total impressions.
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media placements
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of broadcast hits were in top 30 DMA
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Increase in traffic to website
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branded search increase
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national broadcast placements
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growth in sales YOY from 2018 - 2022
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average monthly follower growth
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Our Approach
- Developed a multi-tiered program that included media relations, content partnerships, influencer programming and social media to launch an educational campaign focused on the importance of mitochondrial health.
- GOLD enlisted the support of fitness pioneers, Tracy Anderson (Tracy Anderson Method) and Gunnar Peterson (celebrity A-list trainer) to support and drive brand messaging through events, media tours and social media activities.
- Hosted a media launch event at Tracy Anderson’s studio in NYC where media were invited to take one of her coveted yoga classes and learn more about MitoQ and how it helped her.
- Content partnerships with top tier women and men’s lifestyle publications and relationships with leading NYC-based physicians also served to educate about MitoQ and add credibility to the brand and science.
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