Whole Foods
case studies Redefining the grocery shopping experience: Whole Foods Market Southern Pacific region new store grand openings. Whole Foods Market (WFM) planned to open several high profile stores in Southern California (and Arizona/Hawaii). The goal was to generate pre-opening buzz and excitement in the community and provide new/existing customers a chance to learn more about […]
MitoQ
case studies Ordinary people doing extraordinary things, U.S. launch of MitoQ New Zealand-based biotechnology company, MitoQ was looking to launch its unique, first of its kind antioxidant supplement of the same name (MitoQ) into the U.S. market. MitoQ was the only CoQ10 supplement that penetrates the mitochondrial membrane hundreds of times more effectively than regular […]
Harry Barker
case studies Reach new audiences and shift brand perception: reposition from Southern niche to premium mainstream lifestyle brand. GOLD partnered with Harry Barker to shift brand perception from a conservative niche pet company to a premium lifestyle brand by driving news, engagement and awareness during a time where many pet accessory brands were competing for […]
Neodyne
case studies | Neodyne Neodyne | Embrace Driving business results: ‘A Beautiful Return’ launch campaign with Serena Williams Embrace Active Scar Defense, a silicon dressing used to treat scars, had very low awareness among consumers. Additionally, the scar therapy category was extremely crowded with little differentiation between products. The market leader had an advantage over […]
Revelle Aesthetics
case studies Smartly solving cellulite: The launch of Revelle Aesthetics and Aveli Almost every woman on earth (90%) has cellulite, but that doesn’t stop many of them from feeling embarrassed and uncomfortable in their own skin. Avéli received FDA approval in Spring 2022 at a time when so many women and doctors were disappointed in […]
Senté
case studies Pivot from physician dispensed skin care brand to DTC lifestyle brand via PR and social media launch during global pandemic SENTÉ was the first and only skin care line with products containing Heparan Sulfate Analog (HSA) offering safe and effective anti-aging and pigment solutions for sensitive skin of all ethnicities. The initial business […]
Dermtech
case studies Educational Disease Awareness Campaign From Awareness to Adoption: Preparing the Market for a New Era in Skin Cancer Detection Public awareness of melanoma is widespread, yet understanding of nonmelanoma skin cancers remains limited despite their prevalence. DermTech engaged GOLD PR to support the launch of Luminate, its first direct-to-consumer DNA risk assessment designed […]
Ormco
case studies Launch of SPARK clear aligners Establishing Authority in a Category Defined by a Market Leader Having helped launch the category more than a decade earlier, the GOLD PR team was engaged for its deep expertise and credibility within the orthodontic community and consumer marketplace. Success required more than visibility — it required provider […]
Galderma
case studies | Galderma | Restylane Silk Galderma | Restylane Silk Perfecting the Pout : Launch of Restylane Silk Galderma prepared to introduce Restylane Silk as the first official product launch following its acquisition of a major aesthetics portfolio. The timing was critical—and the challenge significant. The injectable filler market was already dominated by an […]
Coolsculpting
case studies Fear No Mirror: US launch of Coolsculpting ZELTIQ Aesthetics entered the market with the first-ever FDA-cleared, non-invasive fat reduction technology—launching into a category that didn’t yet exist. Complicating matters, FDA clearance was received the same day as a major competitor, immediately creating a race for differentiation, credibility, and category leadership. Early skepticism around […]